Romanoff: luxury brand identity

Creating a new brand identity for mattresses and bedding manufacturer from New York. The target market – Russian community.

Challenge:
Create a luxury brand image associated
with symbols and values of the Romanov dynasty, suggesting royal comfort and exceptional products and services quality.

Solution:
Create as a key identity element a symbol in Romanov monograms style.

Keywords: exclusive, royal, luxury.

Created for MediaPro Agency.

Design Services

• Logo illustration;
• Stationery (letterhead, business cards, corporate folder, envelope);
• Labels design;
• Marketing collateral;
• Signage.